LUDUS / Merchandise Design


Conceptually driven, Dragan Hristov (a contemporary art graduate of the Academy of Fine Arts – Brera in Milan) aims to dress clients according to their feelings and by going beyond gender norms. Based on emotions, often melancholic and sad, the collections walk the line between wearable and sleek avant-garde.

Using high quality natural fabrics, he composes mostly minimalist monochromatic looks and sculptural silhouettes. Inspired by film and contemporary music, Ludus’ presentations are events set in unexpected locations that contribute to the intellectual character of the label.